Tuesday 10 May 2016 12.00
Posted By: Laura Sutherly Comments: 0 Categories: Solutions
It’s time to take a fresh look at your About Us page. Does it need tweaked? Does it beg for an overhaul? Are you a newbie just getting started with your website? If so, here are a few reminders about what to “do” and “not do” to stay relevant and engaging.
You be you -- Authenticity is key. People can tell if you’re overselling yourself or misrepresenting the industry. We’ve all gotten the message by now: “If it sounds too good to be true it probably is.” While anyone age 30 and under may not have heard that saying, they intrinsically live it. Tech is their world and they can spot a phoney with precision….and with one click they’re gone.
Don’t be afraid to be “YOU.” In this decade of “craft brews,” “hand-crafted sandwiches,” and “one-of-a-kind” pieces,” the lifestyle of “perfectly imperfect” is something you’ll want to embrace. It’s okay to add humor, if you can pull it off. It’s okay to be casual, if that’s your tone. It’s imperative to be uber-professional if that’s what lends credibility to your profession.
That doesn’t mean mistakes in your content will be tolerated, but it does mean you can relish the fact that people want to do business with real people and your “About Us” tab is where you set yourself apart by simply telling your unique story….in your tone of voice.
MAKE SURE YOUR COMPANY NAME AND SOCIAL LINKS ARE ON YOUR ABOUT US PAGE!
Bullet points are good, because people like to scan and get quick information.
Don’t get hung up on presenting ALL the facts. Give simple facts that will answer the main questions your customers want to know.
ANSWER THE MAJOR QUESTIONS YOUR CUSTOMERS WANT TO KNOW IN YOUR ABOUT US PAGE.
BE SUPER DILIGENT IN CUTTING OUT UNNECESSARY TEXT. AND HAVE SOMEONE READ YOUR CONTENT FOR ERRORS, READABILITY AND FEEDBACK.
DON’T FAKE IT, YOU WON’T MAKE IT. AND AX THAT SALES PITCH.
Don’t use a bunch of industry lingo--This can be a tricky one. If your clientele is very industry literate, then have at it. Use all the industry-speak you want. But if your website is designed to bring in new customers, then speak their language on your About Us page. Show them you know what they want by using language that will connect them to you.
DON’T USE JARGON. KEEP YOUR LANGUAGE SIMPLE, CLEAN AND CLEAR
DON’T MAKE ‘EM WORK. THEY WILL CLICK OUT AND MOVE ON.
Freshen up your “About Us” page and you will be able to sit back and relax…..or work hard….or work smart…..or sell stuff….or whatever it is you do. If you need help getting your About Us page to work for you, contact Correspond in a Click, and whip up a perfect About Us page for you.
Next Blog…..3 Examples of Great About Us Pages (and why we like them)